3rd URGE Project Target Market Workshop

3. As part of the Needs Analysis Activity of our URGE Project, a Target Market workshop will be held on Wednesday, February 1, 2023 at 10:00 AM.

Program:

10:00 - 12:00 Training on the use of Trade Map, Procurement Map, Market Access Database, Investment Map, Standard Map, and Export Potential Map, and presentation of the analytical target market selection methodology.

12:00 - 13:00 Lunch Break

13:00 - 17:00 Team Formation, Presentation of Teamwork Objectives

Teamwork (Criteria Setting, Weighting, Country Evaluation, Target Market Matrix Creation)